KANAMEL
Scope
Brand Identity Brand Guidelines Logo Design Motion Graphic
AOI TYO Holdings Inc., one of the largest communication plannings and consulting company in Japan, has changed its name to KANAMEL Inc. in 2024.
The new logo and the design system are inspired by the company’s name, “KANAMEL”, derived from the word “要” (kaname).
The word “kaname” means the key point or the most important part, symbolizing the company’s commitment to continuously challenge itself to devise “key points” through the power of creativity and provide a “cornerstone” to make those ideas and concepts feasible.
Credit
Creative Direction (KANAMEL): Kazuhiro Matsui Copy Writer / Creative Direction: Gen Kogusuri Producer: Takeshi Eguchi