Welmos

Scope

Creative Direction Art Direction Naming Brand Identity Logo Design Motion Logo

Developed by the NTT Group and Hanshin Expressway, Welmos is a smart mobility platform aimed at realizing a Well-Moving Society by integrating traffic and information. During the Osaka–Kansai Expo 2025, the project introduced two experimental services — Welmos Route, a web-based route search tool, and Welmos Agent, a mobile scheduling app — to explore how technology can enhance mobility across the Hanshin metropolitan area. Leveraging the traffic digital twin technology RASiN, the system predicts traffic conditions up to 30 days in advance, helping to reduce total travel time, CO₂ emissions, and accident risks, while visualizing these improvements as a social contribution score.

SOAR NY crafted the brand identity for Welmos, including the naming, color palette, and logo design. The logo, shaped as a “W,” embodies the concept of smooth flow—roads, people, and society moving seamlessly through technology. It represents a future where well-managed mobility generates positive ripple effects across society and the environment, reflecting Welmos’s vision of a Well-Moving Society.

Credit

Collaborator Copywriter: Gen Kogusuri Client NTT Group Hanshin Expressway Partner Tangity part of NTT DATA