S/PARK Collateral

Scope
Creative Direction
Art Direction

Credit
Design: Ikki Kobayashi
Photography: Kentauros Yasunaga
Photo Art Direction: Suguru Sone
Produce: Yusuke Sasamura, Yusuke Hino

These collaterals were created to commemorate the launch of SHISEIDO’s global innovation center, S/PARK, in 2019. The design was based on S/PARK’s typography – friendly, inviting, and approachable look and feel was depicted through playful colors.