SHISEIDO Makeup Global Campaign 2025
Scope
Creative Direction Campaign Planning Art Direction Design Key Visuals Campaign Films Motion Graphics Social Assets
For SHISEIDO Makeup’s SS25 and AW25 global campaigns—set to launch in 90 countries and regions worldwide—SOAR NY designed a comprehensive visual world to introduce two of the brand’s hero products: REVITALESSENCE SKIN GLOW Foundation and REVITALESSENCE Loose Setting Powder.
From campaign planning to final execution, SOAR NY led the creation of key visuals, campaign films, and social media assets, building a unified and globally adaptable expression of SHISEIDO’s evolving vision of beauty.
Credit
Creative Director: Masaki Hanahara (SOAR NY) Art Director: Aoi Sejima (SOAR NY), Noi Moue Photography (Model KV): TAKAY Photography (Product KV): Koichiro Doi Photography (Product): Masato Kanazawa, Maki Otani Makeup: Rena Takeda, Joji Taniguchi, Reiko Ito, Madoka Nakagawa Styling: Yoko Miyake Film Director (Intuitive Film): Yuki Ishikawa CGI (Intuitive Film): Jitto Film Director (Hack Film): Masaki Sato Lighting (Hack Film): Fuyuo Ishikawa Planner (Hack Film): Yoshiko Hisamichi MA: Akihiro Morita Set Design: Yoshihiro Nose Props Styling: Masato Okamura Texture Design: Masayo Kooriyama Motion Graphics: Takayuki Yoshida (SOAR NY) Copywriting: Joanna Nishimoto Production: Hidenori Nagasawa, Mariko Tsutsumi, Misuzu Horiuchi, Shun Nishijima, Ayumuko Kato, Saon Ito, Yuzuka Iwasa (TAIYO KIKAKU)
