S/PARK Collateral

Scope

Creative Direction Art Direction

These collaterals were created to commemorate the launch of SHISEIDO’s global innovation center, S/PARK, in 2019. The design was based on S/PARK’s typography – friendly, inviting, and approachable look and feel was depicted through playful colors.

Credit

Design: Ikki Kobayashi Photography: Kentauros Yasunaga Photo Art Direction: Suguru Sone Produce: Yusuke Sasamura, Yusuke Hino