26AW visuals for Laforet HARAJUKU, Tokyo’s most influential fashion destination and cultural institution since 1978.

In this visual, we positioned Laforet HARAJUKU as a place where people come to discover their own expression and lose themselves completely. From this idea, we developed the concept “LAFORET THE PLAYGROUND,” reimagining the building itself as a giant piece of playground equipment.

By overlapping the structure of the monkey bar in the photograph with the cylindrical form of the building, the building itself becomes part of the playground. Within this playground, people dressed in the clothes they love play like children, completely absorbed.