We designed the 26AW campaign key visuals for Laforet HARAJUKU, Tokyo's most influential fashion destination and cultural institution since 1978. Its billboard is one of Japan's most prominent media spaces.

For this campaign, we positioned Laforet as a space for self-discovery, a place where visitors explore their own expression without limits.

The visual concept, LAFORET THE PLAYGROUND, reimagines the entire building as one unified playground. We captured people throughout the building absorbed in play—dressed in their favorite fashion and moving with the unselfconscious intensity of children completely lost in their world. Vivid, dynamic graphics translate that energy across the billboards and displays.

Case Study Photos COMING SOON…