APPROACH
We find what makes each brand unique, and build it into something that lasts.
Graphic Design & Collaboration
Brand Identity
1. Graphic Design & Collaboration
We bring graphic thinking into a brand's products, spaces, and experiences.
Where SOAR NY's aesthetic meets a brand's vision, new visual expressions emerge.
SOAR NY Project by APOC ABLE ISSEY MIYAKE
Paris, London, Milan, NY and Japan
2026
SOAR NY Project by APOC ABLE ISSEY MIYAKE
Paris, London, Milan, NY and Japan
2026
SHISEIDO S/PARK
Tokyo
2023
Hills Sakura Journey 2025
Tokyo
2025
2. Brand Identity
Every brand and product has its own essential beauty. What is the story behind it? What does it stand for?
What philosophy drives it, and what future does it envision? Our work begins with finding the answers to these questions.
We start by understanding the brand as a structure. From there, we design from strategy up, building a visual language that makes its essence unmistakable. When everything feels inevitable, the brand earns lasting recognition and trust.
Brand Structure
A brand's beliefs shape its personality, and personality flows naturally into identity. When there is a consistent core running through everything, trust is built and the brand earns lasting love.
Through close dialogue with our clients, we build brands step by step, from Values & Beliefs, through Personality, and into Identity.
Our Process
Consultation
Current Situation Analysis
Interviews with Stakeholders
Industry & Competitive Analysis
Existing Brand Asset Review
Brand Strategy
Brand Purpose
Brand Values
Brand Positioning
Brand Architecture
Design Execution
Product & Packaging Design
Website
Key Visual / Product Photography
Store & Spatial Design