ABOUT
SOAR NY is a branding studio founded on a single belief :
beauty already exists in every brand.
Our work is to find it, and make it unmistakable.
Who We Are
SOAR NY is a graphic design studio based in Brooklyn, New York. Through every project, we push at what graphic design can be, exploring its potential across new mediums, contexts, and creative partnerships.
What We Do
Brand Identity, building brands from strategy to design. Collaboration / Graphic Design, where SOAR NY's aesthetic meets a brand's vision, bringing graphic thinking into products, spaces, and experiences. We build the foundations that keep brands chosen, trusted, and lasting.
Graphic Design & Collaboration
Brand Identity
Brand Strategy
Naming / Copywriting
Packaging Design
Campaign
Film
Signage & Spatial Design
Brand Architecture
Brand Identity
Product Design
Key Visual
Motion Graphics
Public Art
Selected Clients
Founder
Masaki Hanahara, the Founder and the Creative Director of SOAR NY, spent 14 years at SHISEIDO, one of the world's top beauty companies, as Art Director and Creative Director, followed by three years as Creative Director for SHISEIDO's global brand across 90 countries.
In January 2022, he established SOAR NY in New York to work on projects across the globe, where he engages in a wide range of creative fields.
His work has received three Gold Pencils at The One Show, a Gold Pencil at the ADC, and recognition from D&AD, Clio, New York Festivals, and JAGDA New Designer Award.
He has served as a juror for awards such as ADC and London D&AD.
Recognitions
2025
Commissioned to create a large-scale, public mural on a New York City-owned wall. A historic project, marking the first time a Japanese designer has undertaken such a commission.
2019
The National Museum in Poznań, Poland, selected 10 works from a poster series for its official collection.
2018
Named among the top four Creative Directors in the design category worldwide by The One Show.
Awards
2021
ADC
Bronze and Merit Award
2020
ONE SHOW
Merit Award
2019
D&AD
Wood Pencil
2019
ONE SHOW
2 Gold, Silver and Merit Award
2019
ADC
Bronze and 2 Merit Award
2018
JAGDA
New Designer Award
2018
D&AD
Wood Pencil
2018
ONE SHOW
Gold and Bronze
2018
ADC
Gold and Silver
2017
CLIO AWARD
Bronze
2017
Red Dot Award
Red Dot Award
2015
ONE SHOW
Silver
2014
GOOD DESIGN AWARD
GOOD DESIGN AWARD
2014
New York Festival
Second Prize
2014
ADFEST
Silver
2013
London International Award
Bronze
Company
Company: SOAR NY, LLC
Founded: January 11, 2022
Founder: Masaki Hanahara
Offices: New York / Tokyo (Remote)
Address: 20 Jay St, Suite 514, Brooklyn, NY 11201, USA
Services:
Brand Collaborations
Brand Identity Development
Art Direction for Advertising and Campaigns
Public Art
